Marketing To The New Majority
# |
Module |
Length |
Takeaway / Content Summary |
1 |
The Changing Face of America |
1H:00M |
|
2 |
Cultural Snapshots |
1H:00M |
|
3 |
The Multicultural Marketing Conundrum |
0H:30M |
|
4 |
Multicultural Needs Assessment |
0H:30M |
|
5 |
Developing the MC Strategy |
1H:00M |
|
6 |
Multicultural: Above the Line Overview (ATL) |
1H:00M
|
|
7 |
ATL: Modifying Advertising for Multicultural Audiences |
1H:00M |
|
8 |
Multicultural: Below the Line Activation (BTL) |
1H:00M |
|
9 |
Final Thoughts |
0H:30M |
|
When
Begins: | Tuesday, June 16, 2015 at 8:30am |
Ends: | Tuesday, June 16, 2015 at 5:00pm |
Where
Reed Smith
599 Lexington Avenue
22nd Floor
New York, NY 10022