Rebooting Content Marketing for 2018: Trends & Best Practices (10 for ’18 Webinar Series)

This event is over.
Webinar Description

We've all seen the recent headlines: Content Marketing isn't for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive or takes too long. Well, the truth is – those headlines are mostly true but they don't have to be. Content can be a transformative business strategy, or simply the rut into which we drive to mediocrity. The presenter will reboot the whole notion of owned media, reset and talk about what's actually going on with successful content marketing approaches in today's digital enterprise. He will take a hard look at the actual business strategy of content and how brands might fix content marketing and get to real, demonstrable, and profitable value to their businesses.

In this webinar, you will learn:

  • A clear picture of the challenges in Content Marketing from the Content Marketing Institute's 2018 Research
  • The evolving best practices that brands in both B2B and B2C are making in order to succeed with Content Marketing
  • Examples of the clear and measurable strategies that brands are employing to measure the value of their audiences

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, February 7, 2018 at 1:00pm
Ends:Wednesday, February 7, 2018 at 2:00pm
Presenter

Robert Rose
Chief Strategy Advisor
Content Marketing Institute

  • GES
  • gyro:
  • EMA