The Evolving Television & Video Landscape - Including Advanced & Addressable TV (10 for ’18 Series)

This event is over.
Webinar Description

In recent years constant change has affected where marketers place television and video advertising given growing online and mobile video consumption, new "over-the-top" TV services, household addressable ads, and "advanced TV" audiences defined outside of Nielsen ratings.

In this webinar, you will learn about new research from ANA and Forrester which provides:

  • insight on how marketers have adapted to the evolving television and video landscape
  • how the changes will affect their plans for the future

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, March 7, 2018 at 1:00pm
Ends:Wednesday, March 7, 2018 at 2:00pm
Presenter

Jim Nail 
Principal Analyst
Forrester Research

  • GES
  • gyro:
  • EMA