Mastercard: Using Data to Become a Story Maker (Data & Analytics Series)
Data-driven advertising has helped Mastercard advance from story teller to story maker, a "super exciting" process and ongoing journey for their brand. Mastercard's goal is to empower consumers by applying data to tell better stories. In this webinar, hear from their Group Head of Global Media on their data-driving content marketing journey and how they mix creativity and technology in efficient and innovative ways.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, August 29, 2018 at 1:00pm|
|Ends:||Wednesday, August 29, 2018 at 2:00pm|
|Client-Side Marketer||Marketing Service Provider Gold||Marketing Service Provider Silver||Associate Individual||Nonmember|
Senior Vice President, Global Media