Engaging the Powerhouse U.S. Hispanic Online Shopper

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Webinar Description

There's no denying U.S. Hispanics are an economic powerhouse, representing over $1.3 trillion in annual spending power. Amazon jumped on this opportunity last year when they launched a Spanish-language version of their site to engage the avid Hispanic online shopper. However, few companies are targeting Hispanics in the e-commerce space. During this webinar, Univision Communications Inc. and Media Predict will share insights to better understand U.S. Hispanics' behavior, attitudes and perceptions toward online shopping and how to best connect and engage with them.

Attendees will gain:

  • A deeper understanding of the similarities and differences between Hispanic and non-Hispanic drivers and barriers to online shopping
  • An overview of categories purchased most frequently, retailers of choice, and the path to purchase
  • Actionable insights on how to engage and win with the Hispanic online shopper

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Thursday, June 14, 2018 at 1:00pm
Ends:Thursday, June 14, 2018 at 2:00pm
Presenter

Kathy Whitlock
Vice President, Strategy and Insights
Univision Communications Inc

Chris Kuty
SVP
Media Predict

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  • EMA