Realizing the Potential of Big Data by Making Artificial Intelligence Real
Our industry is at a pivotal crossroads - where data represents big opportunities but also big challenges. The amount of data being produced is overwhelming. Customers, in an increasingly connected world, are demanding personalization without intrusion. For marketers, aside from saving time and money, there is an opportunity to attract and retain customers by using data to create hyper-relevant experiences. AI technology like Watson has the power to bring together the best of man and machine to unlock the full potential of big data.
During this webinar, Janna Ritzcovan Synovec from IBM Watson Advertising will talk about the challenges and opportunities marketers face around leveraging artificial intelligence technologies as well as share best practices for turning Artificial Intelligence into a reality for brands.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Thursday, July 19, 2018 at 1:00pm|
|Ends:||Thursday, July 19, 2018 at 2:00pm|
Janna Ritzcovan Synovec
Head of Marketing & Sales Enablement
IBM Watson Advertising