Demystifying the Programmatic TV Landscape: What Marketers Need to Know
After years of speculation and false starts, 2018 seems to be the year that data-driven TV finally starts to take off. But, with only 15-17% of advertisers actively including addressable or advanced TV buys in their media plans, what's holding the rest back from this promising, data-rich opportunity?
During this webinar, AppNexus video leaders will demystify the programmatic TV landscape, offering a clear roadmap of what's available today, what's to come, and how to measure campaign success. Additionally, the presenters will preview some unique functionality now available to marketers – such as programmatic livestreaming – and how marketers can prepare for the Q4 holiday buying season.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Thursday, September 13, 2018 at 1:00pm|
|Ends:||Thursday, September 13, 2018 at 2:00pm|
SVP, Marketplace Development
Sr. Director, Product Management, Video
Director, Product Marketing
AT&T Advertising & Analytics