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Steve Liguori featured in BtoB magazine
BMA board member Steve Liguori, executive director-global marketing at General Electric Co, is interviewed for BtoB magazine's CMO Close-Up feature. For the past year and a half, Steve has been involved in an effort to roll out MarkNet, a private online community for GE's global marketing group of almost 5,000 employees. In the article, Steve talks about the development of the network, why it's important to GE and the results so far. Click here for BtoB article.
Frost & Sullivan’s Growth Team Membership surveys now available
Surveys conducted by Frost & Sullivan (and co-sponsored by BMA) in both the Americas and Europe focus on understanding the most pressing external and internal challenges shaping marketing executives’ future planning. Click here to access both surveys.
BMA's September web seminar will focus on creating breakthrough B2B brands
Presented by Ted Nelson, CEO, Mechanica, BMA's upcoming web seminar, taking place September 15 at 10:30 a.m. CST, will focus on a three-step research and process-driven approach to creating breakthrough B2B brands. Each of the steps will be made real, practical, and applicable through sharing examples from the highly successful Kronos case story. Click here for details.
For Marian Robinson, BMA involvement keeps her in front of marketing trends
A BMA member since 2006, Marian Robinson, VP, Marketing, Baxa Corporation, has been able to use her involvement in the association to hone her marketing skills and increase her knowledge. Says Robinson, "Marketing as a discipline has changed amazingly in the past five to six years. I want to always be on the cutting edge of what works and what people are doing, etc., and BMA gives me an opportunity to do that." Click here to read Marian's story.
EXPO magazine examines how social media stimulated BMA national conference attendee engagement
BMA’s national conference has become an annual meeting place where leaders and visionaries of business-to-business marketing from around the world meet to share best practices. The goal for this year’s conference, appropriately named “Engage,” was to fully integrate social media into the conference experience. BMA’s multiple uses of social media to stimulate attendee engagement are examined by EXPO in their July/August issue. To read article online now, click here.
For Motorola's Eduardo Conrado, BMA peers keep him on the cutting edge of B-to-B marketing
Eduardo Conrado, senior vice president and chief marketing officer for Motorola’s Enterprise Mobility Solutions and Networks business, started with the firm in 1992 and currently heads its B-to-B global marketing and communications organization, supporting segments with $11 billion in revenue. Conrado depends on his BMA peers to keep him on the cutting edge of B-to-B marketing and developing successful ways to customize Motorola’s messages to its diverse audiences. For full story, click here.
For Aon’s Phil Clement, BMA membership provides a one-call network for addressing challenges
Philip B. Clement, global chief marketing and communications officer for Aon Corporation, is responsible for all of the firm’s marketing, including branding, external and public market analysis, and demand creation. Clement also oversees many of Aon’s programs in the areas of sales, sales systems, and innovation. Aon Corporation is a $10 billion company with 500 offices in 120 countries. A past president of BMA Chicago, Clement continues to rely on his “one-call network” of BMA peers for advice when marketing challenges arise. For full story, click here.
Marketing Results/Best Practices Benchmark Study
The Customer Manufacturing Group (CMG) is currently developing a benchmark study that will correlate the deployment of resources to “front-end” marketing activities to results, to discover where the greatest profit leverage may lie. If your company would like to participate in this study, click here for details.
Archived articles
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BMA St. Louis Chapter: Overcome Your Biggest Marketing Challenge
Spazio - 12031 Lackland Rd, St. Louis, MO
09/03/2010
BMA Milwaukee Chapter Success Seminar: Beyond TV: Putting Video Out “There”
Italian Conference Center, 631 E. Chicago St., Milwaukee, WI 53202
09/09/2010
BMA NorCal Chapter eMarketing Roundtable: Social Media & Social SEO: Redefining Marketing for B2B
Scott's Seafood Restaurant & Grill, Palo Alto, CA
09/09/2010
BMA NorCal Chapter San Francisco Roundtable: Building Social Communities For B2B
Belden Taverna, San Francisco, CA
09/14/2010
BMA Web Seminar - B2B Branding: The Power of the Under-Promise
Online
09/15/2010
BMA Houston Chapter The Color of Oil and the Smell of Gas
Courtyard on St. James Place, 1885 St. James Place, Houston, TX 77056
09/16/2010
BMA Minnesota Chapter Social CRM: A New Realm of B2B Engagement
Minneapolis Golf Club, 2001 Flag Ave. South, St. Louis Park, MN 55426
09/16/2010
BMA NorCal Chapter Product Marketing Roundtable: The B2B Marketing Imperative:
Scott's Seafood Restaurant & Grill, Palo Alto, CA
09/16/2010
BMA Philadelphia Chapter "A Look Inside an Award Winning Campaign" presented by Siemens Healthcare
La Salle University, Montgomery County Center, 4000 Chemical Road, Suite 110, Plymouth Meeting, PA 19462
09/16/2010
BMA SoCal Chapter - San Diego "Keys to Creating Dynamic PowerPoint Decks"
Businessonline, Inc, - Corporate Headquarters
09/16/2010
BMA SoCal Chapter - OC - "Napa Who? - 2010 Wine Grape Harvest & Crush
Newport Beach Vinyards & Winery
09/18/2010
BMA New Jersey Chapter 2010 Impact Awards Reception & Networking Event
Primavera Lounge, The Wilshire Grand, 350 Pleasant Valley Way, West Orange, NJ
09/21/2010
BMA New Jersey Chapter Annual Impact Awards Gala
Mayfair Farms, 481 Eagle Rock Avenue, West Orange, NJ 07052-3600
09/21/2010
BMA Chicago Chapter Breakfast Roundtable: Peter Eelman and Monica Haley, Association for Manufacturing Technology
IIT Stuart GSB, 565 West Adams St., Chicago
09/22/2010
BMA California-Southern Chapter - IE-Riverside - Networking Event
Mission Inn, 54 degrees at Duane's
09/23/2010
BMA Colorado Chapter Expanded Roundtable with Workshop: Social Media and the Sales Funnel
University of Denver: School of Hotel, Restaurant and Tourism Management Building, Room 231
09/23/2010
BMA Phoenix Chapter 2010 Marketing Technology Summit
Phoenix Convention Center, West Ballroom 301
09/23/2010
BMA SoCal Chapter LA-Glendale Lunch & Learn: “B2B Case Studies for Primary Market Research:
C.A. Walker Research Solutions, Inc
09/23/2010
BMA California-Northern Chapter Marketing Strategy Roundtable: Lessons from the Aligned: CEO Impact on Sales & Marketing Strategy
Scott's Seafood Restaurant & Grill, Palo Alto, CA
09/28/2010
BMA SoCal Chapter OC-Tustan: "Capturing Your Fair Share:
VAI - Worldstage, Inc
09/30/2010