Speakers Bureau Details

Personal Information

John Bauersfeld
Vice President Business Development
Roush Fenway Racing
4600 Roush Place
Concord, NC 28027


  • 0 -- No Fee or Travel Expense Charges

Program Categories

  • Sports Marketing

Geographic Availability

  • Continental US

Program Lengths

  • 0-1 hour

Brief Bio/Description of Programs I Teach:

John Bauersfeld serves as vice president of business development for five-time NASCAR championship team, Roush Fenway Racing. Bauersfeld directs Roush Fenway Racin⁧s sales and business development initiatives and is involved in the day to day management of Roush Fenwa⁹s sponsorship base which includes Ford Motor Company, UPS, The 3M Company, Diageo plc (Crown Royal brand), Aflac, Kellogg's, SUBWAY Restaurants, The Scotts Miracle-Gro Company, Fastenal, The Coca-Cola Company, Valvoline, a division of Ashland Inc., The U.S. Census Bureau, Citizen Watch Co. Inc., The Sherwin-Williams Company, Bosch, and Wiley X eye wear, among others. Bauersfeld is an authority on sports marketing, motorsports marketing, B2B activation, sponsorship ROI and leveraging sponsorship for social media engagement.

Support documents:

  • GES
  • gyro:
  • EMA