Advertising Production Masterclass

Download the full benefits here

• Setting the Stage (30 min)
• Content Production Process Overview (60 min)
• Break (15 min)
• Content Production Overview (continued) (60 min)
• Cost Drivers and Optimizers (45 min)
• Lunch (30 min)
• Talent: Managing Your Talent Payments (45 min)
• Getting Social: Navigating Your Social Content Productions (60 min)
• Break (15 min)
• Selecting a Vendor for Your Project (60 min)
• Production Trends (45 min)
• Closing (15 min)

When

Where

Reed Smith
10 S Wacker Dr.
Floor 40
Chicago, IL 60606

Instructor: Advertising Production Resources

Advertising Production Resources (APR) is a Woman-Owned & Women-Led content creation optimization consultancy that oversees over $1 Billion in annual production spend and agency fees for approximately 70 advertisers around the globe. With hands-on production experience in TV, Print, OOH, Digital Videos, Web, Mobile, Social, and Experiential, our 150+ team members around the world collaborate with advertisers and their creative resources to establish best practices & locate efficiencies in their content creation ecosystems. Through our integrated approach and world-class benchmarking - powered by ACERO™, the world's largest proprietary database of production investment - we drive innovation, improve production acumen, and increase return on investment for all our clients.