How To Write An Inspired Creative Brief - Virtual
Download the full benefits here
- Welcome (5min)
- Let's Define the Creative Brief (30min)
- How Well Do You Know Your Brand? (30min)
- BREAK (5min)
- What an Inspired Creative Brief Looks Like (90min)
- BREAK (5min)
- What Can You Do to Improve Your Briefs Starting Tomorrow? (10min)
- Closing (5min)
When
| Begins: | Tuesday, May 14, 2024 at 2:00pm |
| Ends: | Tuesday, May 14, 2024 at 5:00pm |
Where
Virtual Workshop (Eastern Time)
Registration Pricing
| Client-Side Marketer | Marketing Solutions Provider Gold | Marketing Solutions Provider Silver | Associate Individual | Nonmember | ||
|---|---|---|---|---|---|---|
| Registration | ||||||
| How To Write An Inspired Creative Brief - Virtual | $0 | $199 | $299 | $399 | $399 | |
Instructor: Howard Ibach
Howard is the author of two critically acclaimed textbooks on the creative brief: How To Write An Inspired Creative Brief, 2nd edition, and How To Write A Single-Minded Proposition: Five insights on advertising’s most difficult sentence. Plus two new approaches, both of which are required reading in a growing number of undergraduate and graduate programs in the U.S. He was an award-winning copywriter and creative director at a long list of legacy advertising agencies, notably Hoffman York & Compton in Milwaukee; DDB Direct, Team One Advertising, Direct Partners, Brierley & Partners, Rubin Postaer & Associates, OgilvyOne, Grey Direct West (now G2) and Wunderman in Los Angeles; and Carlson Marketing Group and Campbell Mithun in Minneapolis. He also served as the director of advertising and creative services at Asset Marketing Services Inc., a leading collectible coin retailer, in Minneapolis.
He earned his B.A. from the University of Tampa and an MA from Brown University. He lives in Los Angeles. Since 2012, he has volunteered with InsideOUT Writers, Inc., a public benefit corporation dedicated to assisting incarcerated youth.
