Developing an Effective Multicultural Marketing Strategy - Virtual

Download the full benefits here

• Setting the Stage (10min)
• Fallacies, Filters and Frames (30min)
• Insights, Perspectives and Conversations (15min)
• Strategy Development (Action Plan Section One) (20min)
• Break (10min)
• Creating Authentic and Engaging Campaigns: It's Your DNA (30min)
• Moving Beyond Representation to Authentic Campaigns (10min)
• Strategy Development (Action Plan Section Two) (15min)
• Building an Effective Multicultural Marketing Campaign (15min)
• Strategy Development (Action Plan Section Three) (20min)
• Lessons Learned and Closing (5min)

When

Where

Virtual Workshop (Eastern Time)

Instructor: Renee Walker

Renée T. Walker is an award-winning strategist, Newsweek Expert Forum contributor, TEDx speaker, keynote speaker, author and is president of RENEE WALKER & ASSOCIATES, a strategy, brand and marketing communications agency.

Honing her expertise through executive positions with multimillion and billion-dollar brands in the private, public and nonprofit sectors, Renée provides innovative perspectives and data-driven strategies that solve complex communication challenges, optimize unique points of differentiation, disrupt markets and accelerate success.

Before establishing RW&A, Renée served as the chief communications officer at Central Michigan University and directed a million dollar annual marketing budget. At Kelly Services, she directed the public relations for its $3.8 billion sales organization. Renée also served as a senior advisor and chief protocol officer for former Detroit Mayor Dennis Archer and served on the core bid team member that secured the 2006 National Football League Super Bowl XL.

She is the author of “Brand Power for Small Business Entrepreneurs,” a contributing author to the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs, and a featured contributor to industry executive publications.