Reaching Your Audience in a Post-Cookie World - Virtual
Download the full benefits here
- Setting the Stage (15min)
- What is Identity and Why Should Your Care (20min)
- Understanding Today's Marketplace (20min)
- Exercise: Are You Prepared (20min)
- Break (10min)
- The Relationship Between Identity and Attribution & Measurement (15min)
- Marketer Options: Buy/Build/Partner (30min)
- The 5 Stages of Managing Your Marketer Identity (20min)
- Exercise: What's a Marketer to do? (20min)
- Closing, Q&A (10min)
When
| Begins: | Tuesday, May 21, 2024 at 2:00pm |
| Ends: | Tuesday, May 21, 2024 at 5:00pm |
Where
Virtual Workshop (Eastern Time)
Registration Pricing
| Client-Side Marketer | Marketing Solutions Provider Gold | Marketing Solutions Provider Silver | Associate Individual | Nonmember | ||
|---|---|---|---|---|---|---|
| Registration | ||||||
| Reaching Your Audience in a Post-Cookie World - Virtual | $0 | $199 | $299 | $399 | $399 | |
Instructor: Ken Zachmann
In 2018, Ken launched his consulting firm focused on outsourced business development for complex data solutions, including helping AdTech platforms build identity-based solutions to navigate a cookie-less future. His background in data and identity resolution, paired with the experience living and working in both the U.S. and Germany, has afforded him a unique understanding of the complexities of sourcing and building data solutions in the U.S. and in EU.
Areas of Expertise Include:
- Data-driven audience targeting for programmatic advertising
- Identity resolutions and building ID graphs
- Developing go-to-market solutions for companies to work with or build tools around Google Topics and Apple’s iOS changes
- CDP/DMP sourcing for first—arty and third-party data collection and management
- Privacy and regulation related to GDPR and CCPA/CPRA
- Global data sourcing to building identity-based products and solutions
- Extensive experience in topics related to multi-touch attribution and measurement
